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POSITIVITY YOU CAN WEAR.
YOUR VIBE
YOUR TRIBE.
YOUR FREEDOM.
Positivity isn’t just a mood it’s a movement. Wear clothes that connect you to confidence, community, and conversations that matter.
Think Of Yourself Positively.
STORY
PROBLEM + VISION
The world can feel heavy.
Deadlines. Pressure. Noise. Doubt.
But what if your clothes could carry more than just style?What if they carried hope? Energy? Positivity?
That’s why Thinking of Yourself Positively (TOYP) exists. Because we believe your outfit should remind you of your worth, spark conversations, and give you the freedom to be fully yourself.
BORN TO SHINE
HOW WE DO IT
WHY TOYP
This isn’t about chasing trends.
This is about creating a movement.
TOYP is positive. Unique. Valuable. And so are you.
STAY POSITIVE. STAY YOU.
OUR BRAND
At TOYP, we know we’re more than just a clothing brand. We’re a movement built around optimism, empowerment, and belonging.
EMPOWERMENT
Every piece is a confidence booster, reminding you to think of yourself positively.
COMMUNITY
Building a tribe of like-minded, optimistic
individuals who connect through shared values
EXPRESSION
Offering clothing that becomes a tool for self-expression, turning everyday outfits into motivational statements.
By rooting our brand in positivity, playfulness, and authenticity, TOYP stands out in a market filled with sameness giving you freedom, confidence, and joy with every wear.
OPTIMISM, WOVEN INTO EVERY THREAD
FAQ
DON’T JUST WEAR CLOTHES.
Wear courage.
Wear Joy.
Wear Freedom.
THINK OF YOURSELF POSITIVELY.
At TOYP, we believe every person deserves to feel confident, comfortable, and unapologetically themselves.
Because
Positivity isn’t just a mood, it’s a way of life.
This Is More Than Fashion — This Is TOYP.
